Instagram Just Got Business-Friendly

header_nightcityInstagram has made it easier for businesses to use the platform by allowing for business accounts. If you have been frustrated by having to use a personal account for business needs, this is good news.

Business accounts also have some added some capabilities such as targeting, measurement and reporting tools.

Insights will provide information about followers and posts. Promote will allow you to turn organic posts that are performing well into ads with call-to-action button.