Many thought leaders and brands are connecting with their audiences with Facebook Live, a live streaming app built into the social network. With more that 1.5 billion people on Facebook, this is way to communicate that you should definitely consider.
Using Facebook Live is simple. Go to Facebook on your phone, tap the “What’s on your mind?” field, and hit the icon to the right that asks you to describe your live video. Next click the “Go Live” button. You’re on the air.
Here are some ideas for how to use Facebook Live to create attention for your band or message.
- Offer an insider look at your operations or planning in progress
- Share your excitement about news or an event
- Take questions from the audience
- Deliver a presentation
- Make connections by interviewing or introducing people of interest