If your logo is not located in the upper left of of your website, it’s in the wrong place. There are defined benefits to this location. Plus, a recent study by Nielsen Norman Group shows that getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.
Here’s why the top left corner is the best place for your logo:
- Meets user expectations. This practice is so common that visitors expect to see the logo in the upper left and they expect it to link to the home page.
- Communicates the current location. Displaying the company logo on every page lets visitors understand which site they are viewing.
- Reinforces the brand. The more often users see a logo, the more likely they are to remember the brand.
- Permits easy navigation to the homepage. Website logos should always be clickable elements that link directly to the home page.
Bottom line: the top-left placement of logos is so familiar to users that straying from this pattern risks significantly impairing the user experience. The top left corner is your logos best location!