AgoraPulse offers two free social media monitoring tools that you may want to check out.
Facebook Page Barometer lets you see how well your fans engage with your content and how your page performs against more than 12,229 other Facebook pages. Benchmarking your page is as simple as connecting to your Facebook page. You’ll get rankings for:
- Fans reached
- Negative feedback
- Organic reach
- Viral reach
Your Facebook performance measured against the average performance of the other pages included in the barometer give you an idea of your successes and areas that need attention.
Twitter Analytics triggers a report of statistics that look at audience, publishing and conversation. The report measures:
The insight gets better when you add one or more accounts to compare with your results.