The direct message (DM) feature of Twitter offers many ways to engage with your audience. And since they don’t have a character limit, DMs have the added advantage of allowing interaction without having to skimp on words.
Here are three tips to use DM in your communication strategy.
Tip 1: Make Sure Your Settings Allow You Receive Direct Messages from Anyone
You do not have to follow users just so they can send your brand a direct message. In your Twitter settings under Security and Privacy Settings, check the “Receive direct messages from anyone” option.
Tip 2: Encourage DMs by Providing Support
Twitter allows businesses to display a “Responsive” label on their Twitter profiles and a “Provides Support” note in searches.Brands can specify support hours. The setting places a “Message” button on the profile, making it easier for people to send DMs..
Tip 3: Use Private Group Discussion
You can have a group conversation with multiple Twitter users within a direct message. This is a great feature when you want to engage multiple customers by letting them all participate in a discussion.