2 thoughts on “Time to Connect with Millennials

  1. Another strong reason for marketers to get blogging. I started reading a recent publication ‘Good is the New Cool’ which makes a similar point: “Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands.” This, combined with stronger targeted communication via blogging, I believe, will lead to a more genuine relationship, something we should all be excited about. What do you think Jill?