Your social media strategy likely focuses on the things you should do. While it is great to focus on the positive, I see mistakes made every day on social media that can undo your efforts. Keep these in mind and make sure you are not doing anything to ruin your attempts at creating relationships online..
Don’t Leave It to Chance
Being on social media is much easier than being strategic on social media. Have a goal and a plan to get there. Don’t waste your time and risk disappointing the people connected to you by having no plan for what you have to offer.
Don’t Be Self-Centered
Never forget that social media is a relationship. Posts shouldn’t be all about you and what you want. Take time to listen to your audience and give them what they need. One-way relationships are doomed to failure.
Don’t Share Old News
Your connections count on you to share your latest information in social. They don’t expect posts that cover things that they read about elsewhere last month. Whether the news is good or not so good, be forthcoming.
Don’t Ignore New Opportunities
When you developed your plan months ago, social channels were different. They change all the time. Be sure to leverage new opportunities to share and connect with your audience.
Don’t Be Too Polished
Your audience expects you to be authentic on social media. Ditch the corporate speak. Put aside the polished wording. Be real.