This client project continues, but I just had to share this success story! Kurtz Digital Strategy is working with Hickory Hill Vineyards to increase traffic to their tasting room. The approach focuses on leveraging local media. Each time a media story appears on radio, in print, and on social media, there is an uptick in customers coming in the door.
KDS works with the winery owners to develop press releases that highlight the quality of their wines. The owners then make themselves readily available for interviews in person, by phone, and by email.
One release about awards earned in the Virginia Wine Lover Wine Classic Awards resulted in pick-ups in local papers, television, and radio. Read the whole Hickory Hill Vineyards success story here.