You are creating and publishing content online to attract the attention of your target audience. Great! While some of the specifics differ depending on your industry and target audience, there are some tips that always help to make your content work for you.
Focus on being informative, not viral.
Everyone hopes their content will go viral, spreading across online spaces and earning millions of views. Don’t get distracted by this unlikely result. It is more effective to focus on providing the information you audience wants. Your day-to-day usefulness is what will help you to engage with your audience.
Pick the right social channels.
Use the channels that your target audience uses. There’s little hope of building engagement with people on a channel if they don’t use it.
Spend time to learn which channels your intended audience uses and how they use it. Shape your content strategy around their behaviors.
Get the topics and length just right.
Each of the three bears in the Goldilocks story had a different type of bed that they preferred. Online audiences also have their preferences. You need to understand them so that you are sharing content that is “just right.”
There are many different types of content, ranging from instructional how-to posts and lists, to images and video content. Know what your target audience is looking for and how they like to get information and cater to those preferences.
Focus on great headlines.
Many people won’t get beyond the headline, so make sure it tells the right message. Headlines challenge you to be clear, relevant, and appealing just a few words.