How do you create an effective Facebook ad? If you are like many brands online, Facebook ads have probably gotten on the list of things to try.
Creating an effective Facebook ad starts with having a deep understanding if your target audience. It’s not “the general public” and even something like “working mothers” is fat too broad.
You need to narrow your target to as specific a group of people as possible. Sending your ad to the wrong people wastes money and will reduce the impact.
As you develop your ad, keep the context in mind. Facebook users have a lot of information to scan through. Facebook users’ attention lasts just seconds. So, your ad has to grab them quickly.
Focus on one central message. Grab attention to that message with words and image.