The news about the potential volume of fake Twitter accounts is disturbing to anyone who is trying to use the channel for business marketing and communication. The goal is to build relationships with real people, not bots.
Twitter is a large network and it may be a worthy part of your digital strategy despite this and other downsides. Here I will offer five ways to use Twitter to effectively engage your audience and build brand presence.
Create Great Content
One of the best ways to engage your audience on Twitter is to create content specifically designed for the platform. Tweets that tell a short, but effective, story are best. Say something meaningful and back it up with a link. Be sure that you understand what your target audience cares about and write you tweets to speak to those interests.
Tweets with a visual capture more attention. The visual can be part of the link preview, but you can also add your own images. You can now create a photo collage of up to four images to provide multiple images to tell a story in a single tweet. There is also a library of GIFs you can pull from Twitter’s library. You can also upload videos of up to 140 seconds within each tweet.
Using relevant hashtags is a good way to maximize the chances of your tweets getting seen people who may be searching for they type of content you offer. Hashtags change over time, so always do a quick search to make sure that the content you are sharing is relevant to the hashtag(s) you use.
Poll Your Audience
Polls are a great way to get people involved with your content. Twitter polls let you add use up all of your 140 characters in addition to the poll responses, with up to 25 characters for up to four options.
Just like regular tweets, polls can be retweeted, helping you get additional reach, votes and participation.
Listen and Engage
To listen on Twitter, you need to monitor for tweets that mention your business as well as pay attention to what’s going on around your keywords and/or hashtags. A social media management tool like Hootsuite can help you with this important task.
Engage by replying to tweets that need a response and liking the tweets that only need an acknowledgment. Retweet anything that you’d like to share with all your followers.