Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things can give you valuable insights and help you keep your strategy fresh and relevant.
There are several free as well as paid tools that can help you effectively monitor your social media presence. You don’t need to use them all. Choose the one or two that suit your needs best.
Hootsuite is one of the best social media monitoring tools available and has an excellent user interface. The free version is useful for most small organizations. Weekly analytics reports are sent to your inbox.
Buffer is primarily used to schedule social media posts. However, it also offers analytics that can help you maximize the impact of your content.
SocialMention monitors brand mentions on social networks. It monitors all websites, forums, blogs, and social media platforms.
Brandwatch analyzes key aspects such as sentiment, location, and topic. It is used by public relations and marketing professionals to evaluate social media campaigns.
Cyfe helps you monitor and analyze data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, and WordPress. Cyfe lets you export the data for analysis and reporting.
Simply Measured makes it easy to analyze your social media activity by providing insights on content and competitors. It can be used to create individual reports for several platforms.
Klout analyzes content to find top influencers using analytics. It then assigns a score to rank level of influence.
Google Alerts allows you to monitor the web for mentions of your brand, your competitors, and influencers. It is easy to set up and free. You will receive email notifications every time Google finds new results on a topic of interest.