Digital Strategy Case Study: Trucklogger

Trucklogger 1

Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers.

The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around each opportunity. A month-by-month timeline was developed to guide implementation.

Get all the details in the project success story.

 

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