Emojis are not just for texting anymore. These little pictures are entering into the mainstream of communication, supporting the trend toward images telling stories more powerfully than words.
You may have noticed that they are being added to social media tools and that more options seem to be added all the time. It’s time to find the images that can be a helpful boost to your brand messaging and embrace the emoji!
Emojis Are Everywhere
Emoji appeal isn’t limited to younger audiences. Appboy data shows that 87% of people use them for personal texting and messaging and 68% receive messages with emojis once a day or more.
All this doesn’t mean that emoji are right for any use any time. You need to understand the expectations of your audience and the norms of your industry. Do a little research and you will likely find that they are used in certain ways and contexts.
Experiment to discover what type of emoji messages resonates with your audience. There is an opportunity here to be a little unexpected and innovative.