There are several tools out there that will take the URL to your content and shorten it. You want to pick a tool and start doing this all the time. Here’s why.
Why Short URLs Matter
A URL shortener is a tool that makes a long URL shorter in length while still sending those who click to the correct page. Some social media channels automatically shorten URLs, but you want to use the same tool for all of your posts.
The shortener reduce clutter in your posts. It is also a great way to get some metrics about your posts. They offer varying tracking features that can tell you what’s getting clicked (and what’s not).
Four Popular URL Shorteners
This URL shortening service offers tracking metrics so you know exactly how many people are clicking on your link. When you sign up for a free account, you can actually share links right on your dashboard and then see the data that goes along with each share.
This shortener is integrated into Hootsuite, but you can use the shortened URLs anywhere you post. It offers real-time analytics, sharing functionality, and will give you advice about the best time to post a link.
Buffer also gives you a dashboard that allows you to share links right from their site and then see real-time analytics. You can also shorten a URL and use it anywhere you compose and post.
Google doesn’t require you to create a dashboard but does offer data regarding how many times your link was clicked.