These three graphics assembled by ClickZ Intelligence offer a great snapshot of the state of social media today.
Who’s On Social Media?
The social media population of today is the same as the total world population in the 1950s. Social media are shaping every aspect of the world today, from politics to social causes to food and entertainment choices.
What Are they Doing?
Millions of interactions happen every minute on social media across several platforms. Here are just the really, really big ones. There are hundreds of active platforms across the globe.
Where Do You Need to Be?
Companies and consumers are not in the same places. There is a fundamental mismatch that communicators and marketers need to address. The top four places companies are on: Facebook, Twitter, YouTube and LinkedIn. The top places that consumers use: Facebook, YouTube, Instagram and Tumblr.