LinkedIn to Offer Website Insights


New from LinkedIn: Website Demographics will provide insights into who’s visiting your website, based on their listed LinkedIn data.

The free service is being rolled out over the next few weeks. It works like Facebook’s Pixel and Google Analytics tags. You will need to add some code to each web page that you want to track.

LinkedIn will then connect visitor data for those specific pages to associated LinkedIn profiles and provide data for each page. LinkedIn now has more than 500 million members, so it has a rich data set to tap.

LinkedIn will present data in eight segments that can be viewed in several date ranges:

  • Job title
  • Industry
  • Job seniority
  • Job function
  • Company
  • Company size
  • Location
  • Country

Keep in mind that this will not tell you about specific visitors to your site. LinkedIn protects user privacy by making all the data anonymous. So, this is a tool for insights, not lead generation.