Research shows that people are drawn to video so it is a great element to use in your social media posts. If you don’t have the resources to create your own video, there are stock video sites that may help.
These websites offer free high-quality stock video footage. But, don’t just take a free clip, post it, and expect a high engagement rate. You need to add content that makes the meaningful to your brand and to your users.
Pexels Video offers completely free videos in multiple categories. All of them are under the Creative Commons Zero (CC0) license, which means that you can edit them or change them and use them for both personal and commercial projects.
Here’s a sample, which could be me typing this post!
With Coverr you can subscribe and receive email updates about new videos available every week. The videos are also under the CC0 license. There are several categories to choose from.
Distill offers free videos in multiple categories. You can subscribe to their emails and get new videos in your inbox every 10 days. The selection of the videos is currently not as big as on Pexels.