No doubt, social media is time-consuming. These “free” platforms exact a cost in time and effort.
One way to become efficient with social is to use one or more free tools that are designed to help you post and see the impact of your efforts. There are tools that let you schedule posts for days or weeks at a time. Others help you to monitor engagement and see what people have to say about you, your products and services, and even your competitors.
Here are six social media tools that can help you.
Hootsuite is a very popular social media management software that can track activity across a number of social networks and platforms. You can manage social media accounts by scheduling posts across multiple platforms. If more than one person is handling a social media account, you can also delegate tasks.
Sprout Social gives you the analytics you need to increase social media engagement. You can also publish posts from the Sprout Social dashboard and collaborate with your team.
Digimind measures sentiment, enabling you to see if the perception of a keyword is negative, neutral, or positive. You can also see how the public perceives your brand versus the competition.
Klout‘s influence scoring system has a reputation for being inaccurate, but it can be used to fine-tune posts in order to achieve optimum engagement. Klout is a worthy Twitter tool for measuring influence through engagement. It gives you information on how people feel about your brand and what influences them.
Zoho social enables you to schedule unlimited posts across your social networks, which makes it a useful social media network manager. You can measure performance and track conversations from one dashboard.
Buffer enables you to schedule content on social media profiles. Buffer enables you to manage Facebook fan Pages and groups, LinkedIn profiles and company pages, Twitter profiles, Pinterest accounts, and Google+. Buffer’s analytics tools offer insight into what is working and what isn’t.