Guest Post by Melody Page-Ferry, Send-Out Cards
Let’s face it, this is the world we live in: Busy, distracting and overrun with the “little screen!” We are bombarded with marketing messages everywhere, and most are impersonal and, well, annoying.
So, how do you stand out? Get remembered? Get referred?
Here are 4 keys to success in your quest to create more attention to your business, whether your goal is leads, referrals, sales or something else.
Key 1 – Create and expand your network and, most importantly, create a relationship with those contacts.
You get business cards…but what do you do with them? Do you have a process for your business cards? How many can you really follow up with?
Key 2- Follow up, follow up, follow up!
What are you currently doing to follow up and stay in touch?
Have you heard of Joe Girard? Many who have heard of him know him as the top car and retail salesman in the world, as documented in the Guinness Book of World Records. But few know the real story around how he did it.
Quite simply – greeting cards. Good, old fashioned in the mail cards that remembered birthdays, anniversaries, holidays such as St. Patricks Day, July 4th and Memorial Day. And, cards that congratulated special events he saw noted in the paper, such as graduations, weddings, new babies and job promotions.
Think how many events you see celebrated each day on Facebook in your circle. How often do you go the extra step beyond liking or commenting on the post.
Key 3 – Run a COST EFFECTIVE long term and effective follow up and marketing campaign.
Most people don’t do any of this because they think it will be expensive, time consuming and at the end of the day, who has time?
It’s easier to keep a past client than create a new one, and less expensive. Automating the process creates leverage in your business and in your calendar, which equates to TIME.
SendOutCards is an example of this. Send Out Cards is an online greeting card and gifting program for simple, automated customer relationship marketing.
You create a card at your computer, iPad or Device or phone, attach a gift if you want, and hit send. Your data is sent to the SendOutCards system, and a real card is printed and sent the very next business day.
Key 4 – Differentiate or die.
It’s important that YOU stand apart in order to become top of mind. What are you doing right now to stand out from the crowd in your business specialty?