Keep on Blogging

Blogs have been around since the mid 90s and they continue to be a worthwhile online marketing and communication strategy. It can be hard to keep your blog lively, but keep at it!

Stats recently collected by Website Builder indicate this is a tactic worthy of continued investment.

  • Companies that blogs receive 55% more website visitors on average
  • Companies that blog receive 97% more links to their website
  • 70% of consumers learn about a company through articles rather than ads
  • 77% of internet users read blogs
  • 23% of time online is spent on blog content
  • In the US, internet users spend 3x more time on blogs than email
  • 92% of companies that blog multiple times a day have acquired a customer from the blog

To get the most from your blog, be sure you actively market you content. Share posts on Facebook and any other social media channels that you use.

Leverage opportunities beyond sharing the link on the day a post is published. On LinkedIn, for example, you can share as an activity update, in one or more groups, and republish as an article.

Also make sure your blog content is well-integrated into your website. When you blog on a topic, you want to interconnect to any other related content, including pages, white papers, etc.

 

 

Pillar Pages and Winning SEO Strategy

Topics and pillar pages are increasingly important concepts  for search engine optimization. Both are ways to rank highly under latest refinement to search algorithms, which react to the way people today search.

People Use Phrases to Search

Today’s search engine user submits queries that reflect plain language, conversational style. This is becoming even more prevalent as voice searches (“Siri, find me a…”) become more common.

Today, 64% of searches are four words or more. Rather than searching for general terms, people use these longer search queries to find the exact information they’re looking for.

Organize Content Around Topics

To rank in search approach your content differently. Choose the broad topics you want to rank for, then create content based on keywords related to that topic that all link to each other.  Organizing around content and linking URLs together will help more pages on your site rank in Google and help searchers find information on your site more easily.

Next, Implement Pillar Pages

Pillar pages broadly cover a particular topic. A pillar page covers all aspects of a topic on a single page. Additional related pages and posts then link into the pillar page.

Pillar pages generally have more content than other pages and posts because they cover all aspects of the topic you’re trying to rank for. They should provide general information and address common questions about a particular topic. They also serve as a hub where all related content is linked.

Adopt the Right SEO Mindset

To success with SEO, you need to think about the topics (rather than keywords) that you want to rank for. Of course, these should be central and congruent with your brand or business.

With the topic in mind, you can create your pillar page(s). You can then research the keywords related to your topic and build out more content to link to the pillar page.

Resolve to Be More Visual

Great content is more than words. You also need great visuals. None of us have the budget to create custom visuals for all of our content. The good news is there are many royalty-free image sites that you can mine for the right images to pair with your great words.

Caution: many of these sites also promote paid options. You may decide you want to pay for an image, but make sure you are intentional about selecting a paid image over a free image!