Publishing content isn’t enough to make an impact online. You need to work to make your content visible to your target audience.
Your website is your digital home base, but event well-trafficked sites won’t reach everyone in your target. Sharing content on social media sites is one way to expand your reach.
- Share your posts on Facebook
- Tweet every time you add new content
- Create a LinkedIn update to share your latest content
Convert Content to New Formats
Beyond sharing links, look for opportunities to share the same content in different ways. Videos and infographics are both great ways to create a new rendition of your content.
Also look for other platforms, such as Medium and blogs that accept guest contributors. Pay attention to the guidelines – some allow you to republish content while others want original content only. Either way, you can reach an expanded audience.
Another idea is to take your best content into a longer form format such as an ebook. This gives your audience an opportunity for a deeper dive into your expertise.
Market Your Content
Every time you publish, be sure to market your content. Don’t restrict yourself to “first” publication only. Marketing each instance gives more people a chance to find your content and it gives you most dedicated followers a chance to get repeated exposure to your great ideas.