Feeding Google’s Speed Addiction

For many years, Google has cited page load speed as a ranking factor. Faster loading websites and pages rank higher. This criteria has not gone away and seems to be even more important than ever.

Be sure to track your site’s speed performance by using Google Page Speed Insights. Page Speed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

It measures speed on a page-by-page basis. This tool also provides actionable things you can do to improve load time.  Following the guidance will help you to take the actions that will have the greatest impact on speed.

Page Speed Optimization Suggestions

The Google Page Speed tools provides a list of best practices that could be applied to a page.  Since the performance of a network connection varies considerably, the optimization addresses the network-independent aspects of page performance: the server configuration, the HTML structure of a page, and its use of external resources such as images, JavaScript, and CSS.

Implementing the suggestions should improve the relative performance of the page. However, the absolute performance of the page will still be dependent upon a user’s network connection.

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