Facebook Insights Worth a Look

Facebook continues to add metrics to Insights for page managers. If you haven’t taken a look at your data recently, it’s time to dive in again. You’ll get valuable information about your community.

When Your Fans Are Online

Insights answer the common question of when to post with the When Your Fans Are Online chart.  Tap into the best days and times to post your content.

Net Likes

Net likes shows the number of new likes and unlikes. Consider any pattern of unlikes to determine if your followers are telling you about something they don’t like. This could be related to messaging, frequency, timing, etc.

Your Fans

Proof your strategy here. How closely do your fan demographics match your target audience? Is your content attracting the desired followers or is your understanding of your target off? Lots to think about here.

Post Reach

No matter what your page, you will see this on a general decline thanks to Facebook’s continued throttling down of organic reach for pages. Here you can see the overall trend for both organic and paid reach.

The combined analysis of organic and paid reach highlights the potential of your posts to reach a wider audience.

Post Engagement

Look at your likes, comments and shares to understand both positive and negative patterns. Post Engagement Insights help you understand how your audience interacts with your posts. 

Actions on Page

Take a look at the actions people take on your page. Is your call to action (CTA) effective or ais there greater interest in other options?  This is a great place to learn about the interests of  your community so you can tap into them.

There’s even more to insights. Make it a habit to take a look at Insights at least once a month and you will get information that will help you refine your digital strategy on the platform.

Worthy Toolbox Addition: GIF Maker

Image via GIPHY

Animated snippets are everywhere on social these days. It’s time to add these GIFs to your social content if you haven’t already. And, of course, there is a great tool for that.

GIPHY lets you search, share, and discover GIFs on the Internet. GIFs are organized by category. They come from indexing based on the best and most popular GIFs and search terms across the web.  GIPHY accounts are free and let you save all of your uploaded and favorited GIFs.

Sharing on Twitter

For a GIF to play inline on Twitter, use GIPHY’s hyperlink found on the selected GIF’s Copy Link page. Place the link at the end of your tweet as the last links in the tweet are previewed. The GIF will animate inline on Twitter!

Sharing on Facebook

To play a GIF ion Facebook, use GIPHY’s hyperlink found on the selected GIF’s permalink page. The link must be the first link in the post. Once the GIF is previewed in the post, its url can be removed.

Sharing on Instagram

GIPHY has a mobile app. To share a sticker in your Instagram story, tap the “GIF” button in your Instagram Story decoration area, then search for your sticker, tap, and place on your story!

Make it Happen

Make GIFs for free using:

Share GIFs quick and easily using:

  • Share icons via giphy.com
  • Using the GIPHY app on iOS or Android
  • Directly from your keyboard with GIPHY Keys on iOS
  • Natively in any platform powered by GIPHY

Feeding Google’s Speed Addiction

For many years, Google has cited page load speed as a ranking factor. Faster loading websites and pages rank higher. This criteria has not gone away and seems to be even more important than ever.

Be sure to track your site’s speed performance by using Google Page Speed Insights. Page Speed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

It measures speed on a page-by-page basis. This tool also provides actionable things you can do to improve load time.  Following the guidance will help you to take the actions that will have the greatest impact on speed.

Page Speed Optimization Suggestions

The Google Page Speed tools provides a list of best practices that could be applied to a page.  Since the performance of a network connection varies considerably, the optimization addresses the network-independent aspects of page performance: the server configuration, the HTML structure of a page, and its use of external resources such as images, JavaScript, and CSS.

Implementing the suggestions should improve the relative performance of the page. However, the absolute performance of the page will still be dependent upon a user’s network connection.