Tips to Up Your LinkedIn Game

LinkedIn may seem like the network that never changes, but features are added all the time. Here are some opportunities you should consider.

Hashtags

LinkedIn hashtags are a relatively new. You can use them on your summary, updates, articles, company pages. You can also can add them when commenting. Hashtags connect you to related people and content.

URLs

LinkedIn doesn’t like when you add a url in a post, because they don’t want people to be tempted away from LinkedIn to other sites. When you use a URL in a post, the reach will be reduced. However, if you add the link as the first comment beneath the post, you won’t get penalized.

Network

Don’t forget to build your network on LinkedIn. Send invitation requests to people you meet, people who comment on your posts, your connections on Facebook and other social media, etc. Continually build your network.

Also pay attention to LinkedIn’s People you may know suggestions. It uses an algorithm to suggest people you may know based on common connections and other parameters.

Be sure to add a note to every connection request to give the person a context for your request. LinkedIn always recommends this, but sometimes will shoot off your request without offering the option. No worries when this happens, but always add a note when you can.

Message Group Members

One of the major benefits of joining a LinkedIn group is that you can send messages to any fellow group member. You can send a maximum of 15 messages per month.

Tag Others

Tag connections and company pages whenever applicable in your posts. This makes your content instantly more interesting to a wider audience related to that person or company.

Profile Badge

Create your personal LinkedIn profile badge and add it to your email signature, blog and anywhere else it could get clicked. Click on ‘Edit your public profile’ and then ‘Create a public profile badge’ at the bottom right. Follow the directions.

3 Ways to Up Your Content Marketing Game

Any digital strategy involves content marketing. Standing out with your content takes planning  and effort. Here are three ways to get the most from your content marketing efforts. 

As online behavior evolves, content marketing must focus more on the target audience rather than the brand. Marketers need to deeply understand the desired audience and what they expect. Time spent on content marketing can become more meaningful by focusing on the priorities that will help brands meet their goals in ways that meet customer needs.

#1 Have a Strategy

A content marketing strategy sets and keeps you focused on your goals. There are many things you  can do – only the ones that move you toward your goal make sense.

Your strategy must be written. That enables you to revisit it and to share it with support resources. A written plan gives everyone a clear road map to follow.

Your strategy needs to document:

  • Your goal
  • The things you will do to reach your goal
  • The ways that you will measure progress and success

Your written content strategy is the first step to a more efficient and productive digital strategy.

#2 Integrate Content with Business Goals

Content marketing is part of your digital marketing and sales processes. Your content strategy should support all stages of the buyer’s journey.

Content can and should play a big part in moving people from awareness to purchase. A piece of content can work towards awareness, engagement, or conversion and the analysis of the goals from each type of content can lead to a more effective strategy.

The variety of content types makes content marketing a very important part of the sales funnel and that’s why it’s important to establish how to align business and content marketing goals.

#3 Create Conversational Content

The rise of Alexa and Siri are just some of the indicators that people are increasingly getting conversational with technology. Searches are now questions. We expect stories and dialogue-like exchanges as we gather information.

Your content has to support this desire for conversation. More, it needs to present your brand personality. Yes, your brand needs a persona that people can engage with. It needs to be clear, consistent and attractive to your target audience. No small task!

As technology evolves, it will become even more important to be authentic while delivering an immersive experience. Your content needs to leverage voice search and other trends to provide people with content that meet their expectations.

Siri and Yelp Are BFFs and that Matters to You

There are more than a million iPhones in use today. A favorite feature is Siri, the app that lets you ask a question and get an answer read aloud. This is important to every marketer, because Siri plays favorites: she loves Yelp and Apple Maps.

The Apple iPhone and Yelp have partnered to make your Yelp listing — your star rating, what people say, and your responses to what people say — the top result when people ask a relevant question.  No matter what your search results look like on other platforms, if someone asks Siri, she’s going to serve up your Yelp listing.

When iPhone users search for local businesses, Apple Maps displays “nearby” Yelp listings. Users are then provided with reviews, photos, and other details from Yelp. The businesses are listed by popularity based on the overall strength of their Yelp listings and proximity to the customer.

Pay Attention to Yelp

The popularity of  voice searches and the iPhone means no business can ignore Yelp.  Here’s what you need to do:

  1. Claim your business listing on Yelp
  2. Complete all the fields of your listing and make sure everything is accurate
  3. Post images – people are visual
  4. Ask customers to give you Yelp reviews
  5. Respond to ALL reviews – studies show that consumers trust a business more if a response is present on all reviews, both positive and negative

Optimize for Apple Maps

Apple has made it easy to optimize and update Apple Maps listings.

  1. Go to mapsconnect.apple.com.  Login with your Apple ID, or create one.
  2. Select your relationship with your business, either “I’m the business owner” or “I’m authorized by the business owner.”
  3. Enter your basic business details, including name, phone number and address.
  4. Verify your business phone number.  Apple will call that number and give you a PIN code.
  5. Once you have confirmed you are the business owner, you can add such information to your listing as category of business, hours, website, and social media accounts.

Make sure your information on Yelp, Apple Maps and everywhere else you are online is consistent and positions your business properly.  The goal of every search tool is to provide accurate results. That can only happen if the information you present is accurate.  When that happens you rank well, and you and Siri can also be BFFs.