7 SEO Issues to Review with Your Tech Support

Using the right words and paying attention to online content are the highly visible elements of search engine optimization (SEO). However, there are factors that relate to more technical details of your online presence.

Whether you decide to research and fix these items yourself or just ask your tech support about them, here is a list of SEO factors you want to address:

  1. Domain: Is your domain configured correctly? Are alternate domains all pointing to the same primary domain, avoiding any chains or loops?
  2. Page Speed: Your site should be developed in a manner that makes content fast to load.
  3. Mobile Access: A site that does not work well on mobile devices will not rank well in search. Period.
  4. Links: Make sure that you have an ongoing process to check for and correct broken links.
  5. Site Map: Have a site map that can be crawled by search bots. Accuracy counts!
  6. Content: To rank for a topic, a site must have at least 300 words on a single page that covers the topic. The words need to reflect the words and phrases used by searchers. There needs to be heads and subheads that make the content clear.
  7. Meta Tags: The title and meta description tags should be in place on every page.

Facebook Contest Rules Change

If you’re planning a Facebook contest in 2018, make sure you’re up to speed on the current rules. There are some general rules for pages and specific rules for promotions.

Here’s what you need to know.

What’s Considered a Promotion on Facebook

Contests are considered to be promotions on Facebook. These typically include:

  • Entry/registration
  • Element of chance
  • Giveaway or prize

Make it Clear that Your Promotion Is Completely Independent of Facebook

You must include language like this with your promotion: “This promotion is in no way sponsored, endorsed, administered by or associated with Facebook.”

Post Detailed Contest Rules on a Landing Page

You must offer a complete set of official rules to address things like:

  • Impact of a purchase or lack of purchase on eligibility
  • Eligibility requirements
  • Any exclusions of eligibility, including locations where the promotion is not legal
  • The identity of the host
  • Entry procedures and beginning/ending times, including time of day and time zone
  • A clear description of the prize(s)
  • Date and process for selecting winner(s)
  • Publicity rights regarding use of participants’ information and content
  • Explicit permission from users regarding use of any content they create in order to enter your contest
  • Liability limitations
  • Odds of winning

It is important to know the rules for the type of contest that you are running, both within Facebook and more generally where you reside.

Don’t Do This on Facebook

Facebook will not permit promotions that require:

  • Share the contest on a personal timeline and/or a friend’s timeline. People may choose to share your contest on their timelines, but you cannot require them to do so.
  • Tag friends to enter.

Move Your Contest to Your Website

With these rules (and more sure to come), a better idea is to host your contest on your website. You can write your own rules complying only with the regulations of your locality. You will get more traffic to your website and build a connection there.

5 Things to Change the Way You Approach Your Marketing

Guest Post by Jessica Watson

It seems like the world of digital marketing has changed dramatically in the last 3 or 4 years, but that may be nothing as compared to what we are going to see in the future. As we are living in a more tech-savvy society, digital marketing is becoming a vital part of every business.

Online marketing and advertising are more prominent in comparison to the traditional ways of marketing these days, but it still require a robust strategy with outstanding execution. If you are a business owner, understanding and awareness of upcoming trends and latest marketing techniques are essential.

In this article, we shall talk about five things that will change your approach toward digital marketing.

  1. Keep It Simple at the Start

There is a widespread marketing myth which says a good marketing strategy is a one which includes all the famous marketing tactics such as social media marketing, search engine marketing, and digital advertisement.

One of the wisest moves you can take when starting a new marketing campaign is to keep it as simple as possible. Only focus on those channels which you think can bring massive success to your business, after the selection of your desired platforms, work and research on them properly before starting your marketing campaign.

  1. Focus on Content Marketing

Content marketing is the essential part of every marketing campaign because it makes you different from marketers who only focus on ads, marketing content, and newsfeeds of social media platforms. After having a business website, you need to move your focus towards publishing content on your blog which should benefit your target audience.

There are various forms of content marketing which includes blog posts, informative articles, infographics, and videos. Aways focus on creating quality content by keeping the need of your audience in mind.

  1. Marketing Is All About Engagement

Engagement between a company and a customer is the start of a personal relationship which gets stronger and more in-depth with the passage of time. Engagement depends on few factors like, listening and taking care of your customers to gain their trust.

Several marketing tools and strategies are available for engagement including, email marketing, content marketing, social media marketing. Every company needs to target those people who are educating themselves and will look forward to the information which you are going to provide.

  1. Focus on Dissatisfied Customers

An effective way of marketing is to focus on people who are dissatisfied with their current service providers. When someone gets unhappy with his or her current provider, then he or she looks for the alternative provider. This is your opportunity to find your potential customers.

Look for reviews on your competitor’s social media platforms and approach the unhappy customers. Many business owners miss this opportunity, and they keep wasting their time contacting people who are happy with the current service providers and not thinking of switching.

  1. Utilize Email Marketing

Email marketing is an efficient and cost-effective way of marketing. Email marketing provides mostly predictable results which means you do not need to worry about losing your money and that is the thing which makes it a potent marketing tool. As social media marketing is getting expensive day by day, you must take advantage of email marketing to give your business a quick and economical boost.

Here we have it; if you find yourself working hard on your marketing and not getting the expected results then, these are the top five things you need to adapt to make your marketing approach more useful and unique.

About the Author

Jessica Watson has been writing for websites and blogs for four years now; currently, she is the editorial manager at Aurion International, ISO consultants in Sharjah, Dubai, Abu Dhabi and all UAE.