Call it spying or marketing intelligence – if you are not paying attention to what your competitors are doing online you are missing out. What everyone else is doing is an important piece of research that needs to factor in to your successful digital marketing strategy.
To help, here are three free tools that help you monitor your competition.
Facebook Pages to Watch
Facebook offers page admins the opportunity to watch other Facebook pages. To create a watch list, go to the page Insights tab and find the field to add the names of pages you want to monitor.
You can see each the pages follower growth, engagement, and you can click on any to see the competitors’ top posts from the past week.
Google Alerts enables you to monitor the internet for anything, including topics and brands. Set up alerts for your industry keywords or for mentions and articles on your competition.
Hootsuite is a publishing tool. You can set up streams to monitor brands or keywords.
There are also numerous in-platform apps that can help. The free app TrendSpottr enables you to set up multiple “streams” in your Hootsuite dashboard to watch trending topics, keywords, brand reputation and even identify industry influencers.