We all know that organic reach for brands has been choked off. To reach our audience, we need to have a paid strategy. Facebook has a wide range of ad formats, targeting options, and campaign types, so you want to do some research before you dive in.
Facebook Ad Types to Consider
Engagement Ads on Wall Posts
Engagement ads are shown to the people who are most likely to engage with your post.
Facebook Lead Ads are both an ad and a landing page where people can respond to your call to action. With Lead Ads, you can collect information from potential customers.
You can use these ads to get people to sign up for your email newsletter, volunteer, schedule appointments, and more.
Video ads can be more memorable than ads with text and images. To create one, you upload the video to Facebook’s native video player, customize the description, thumbnail, budget, and targeting.
Carousel Ads display multiple images or videos within the same ad. Each image or video can link to a different page of your website.
Facebook’s remarketing lets you reach people who’ve already interacted with your brand in some way. Maybe they visited your website (or a specific page on it), took some sort of action in your app or game, or gave you their email address or phone number.
Facebook tags these people via web cookies. Your remarketing ads can then be shown to those people as they go through their Facebook News Feed, so they’ll remember you, and perhaps convert on one of your offers.
Use the Facebook Pixel
Facebook’s tracking pixel tracks actions that happen on your website as a result of your paid ads (as well as your organic posts). All you have to do is add code to any pages you want to track.
Actions include things like adding an item to a cart, viewing content, making a purchase, and completing registration.