Yes, content is king online. Meaningful, interesting, insightful content, that is. It’s not about quantity, it’s about quality.
Say something meaningful and it will get attention. Put out volumes of words just to stick to the idea that any content is worthwhile and you are wasting your time.
Go figure that Facebook and other social media, which were not founded on ideals of great communication, are reminding us all that quality matters over quantity. Your brand no longer gets good social reach unless your content is worthy.
Content Your Audience Wants
So what content does your target customer need from you? The better you know your ideal customer, the easier it is to answer this question.
You need to know your audience. Who are they, specifically? What do they think? What do they want? What do they need from you and why? How can you help them solve their greatest problems?
Great content will do these things for your target audience:
- Connect in a human way
- Solve problems
- Help them achieve goals
Provide content they value in words, images and video, and you will have content that matters.