5 Digital Marketing Ideas to Boost Web Traffic

A great website is your digital home base. It is the most important part of your online presence. Your digital marketing strategy must cause people to visit your website.

Here are five ways to drive more traffic to your website.

Post Great Content

Sites that do not offer fresh content aren’t interesting. Period.

You need to post new content at your site at least every two weeks to give people a reason to visit. This will also keep the site fresh in the eyes of Google and other search sites, too.

Many sites handle this by including a blog. Blog posts are an easy way to add content regularly. However, fresh content can be new pages at the site, new landing pages, etc.

This shouldn’t be hard for any active business. You work hard every day to provide great service to customers and to attract new customers. Make sure your website is part of the effort.

Use Google My Business

Every business needs a Google My Business Listing. It is closely tied to Google search and will get you on the first page of results for your primary service.

It’s possible your business already exists on Google or you might need to add it from scratch. Either way, it’s easy.

If you are new to Google My Business, then head to the Google My Business website on desktop, and click the link to Start Now. Sign in to your Google account or create a new account if you don’t already use the service.

Once you’re signed in, click the button at the bottom right of your screen to pull up the business locator. Start typing your business name and Google will check if there’s already a page.

If your business is on the list, click it to continue. If your business is not on the list, continue adding information about your business to create your listing.

Once you added your business information, you’ll have the option to verify. You want to take this step to claim your listing and get control over all future updates.

Connect Social Media

List and link your social media profiles at your website. Also link your profiles on each social media platform to your website. You want your web visitors to know where to find you on social. You want your social followers to visit your website.

I frequently visit websites to learn the social media addresses of businesses and customers so I can properly tag them in my social posts. Make it easy for people to know where to find and properly tag you everywhere you are online.

You also want to add social sharing to your website. This allows visitors to share your web content on their social media with just a click. Make it easy for everyone to share your great content!

Build Links to Your Site

Every link from a credible website to your website helps you in many ways:

  • Helps their web visitors to discover you
  • Boosts your search rank
  • Demonstrates your credibility in your industry

The best way to build links is to ask for them. Ask your customers and partners to link to you. Of course, you also want to link to them at your website.

Another way to build links is to write content for other sites and include one or more relevant links to your website. This is easy when you have great, timely content at your website.

Use Consistent Messaging

It may feel boring to use the same words and phrases everywhere, but that’s exactly what you need to do. To connect the dots for customers that your website is for the same business they saw on Instagram, you need the same messaging both places.

Don’t create doubt or confusion by changing your messaging from place to place. Create your master message and use it everywhere!

Consistent messaging will also give you search engine love. Using the same words and phrases everywhere will help you to rank well for those words and phrases. Search engine bots are not big on synonyms, so flexing your vocabulary will only hurt you. Use the same words.

 

Digital Strategy Snarkfest

I have some things I just have to get off my chest. I am a little too full of digital strategist snark these days, so here goes the download.

Writing well matters.

Creating content for social media is more like a conversation than a formal business presentation. I get it. However, while striking the right tone, you still need to pick the right words and structure sentences well.

Muddy language leads to (at best) muddy understanding. Always strive to be clear and credible.

Take time to write well. Use clear words that your target audience understands. A dictionary – online or printed – is still your best friend as you select and spell the correct words.

Make sentences and paragraphs short and digestible.

To be a keyword or phrase, you have to actually use it.

I do keyword research to carefully select the words and phrases that are 1) most central to what my client does and 2) are actually searched by real people. I start with a list of words and phrases already used online in relation to the business.

Often, I get a long list back from the client of other or different words and phrases. Ok, no problem to take another look.

However, most of the time I find that none of these words and phrases are actually used by the client. Anywhere. That’s a problem.

You don’t need to be a keyword expert to pick words and phrases that are related to your business. But, you do have to actually use them to have an impact. Be intentional with the words and phrases that you use online, selecting them because they are relevant. They can become keywords that matter.

Relevance is in the eye of your target audience.

When selecting your marketing messaging and vehicles, the needs and preferences of your target audience rule the day. Sorry, your preferences just don’t matter.

Unless you are your target audience, making decisions based on what you like and what you don’t is not going to put you on the path to success.

If you customers regularly pick businesses just like yours on Yelp or Angie’s List, you can’t afford to not be there. You just can’t.

Success means putting yourself last in line. You need to hone in on the needs of your customer or client. Focus on what they want and where they look for it. Meet their needs there.

3 Ways to Personalize Your LinkedIn Expereince

LinkedIn changes all the time. It’s easy to notice features that get in our way, but there are options that can help you to improve your experience with the platform.

Personalize Your Feeds

You can personalize your feeds by choosing which content is relevant to you, so you don’t end up spending your time scrolling through items you don’t care to see. Go to ‘Me’ → Settings & Privacy → Feed Preferences

Clicking on this option will take you to a page where you can choose to follow specific people or topics/themes you’re interested in.

You can also unfollow any of the connections or companies you follow. Go to the actual post on your feeds. Click the options icon in the top right of the post to see the drop-down menu. Select Unfollow.

Control Mentions

Do you enjoy being mentioned in other LinkedIn members’ posts? Do you like mentioning other LinkedIn members in your posts? Or not?

If you prefer not to be mentioned in other people’s posts and comments, you can opt out. Go to Me’ → Settings & Privacy → Mentions by Others

If you choose YES, then other members can tag you in posts and comments, whether they’re your connections or not. Choosing NO will prevent other members from mentioning you in future posts and comments, but you won’t be removed from past mentions.

Manage Alerts

Avoid being distracted by irrelevant alerts by adjusting your LinkedIn notification settings. Go to ‘Me’ → Privacy & Settings → Communications → Notifications on LinkedIn

You have the capacity to decide whether you should receive alerts on the following:

  • Invitations and messages
  • Jobs and opportunities
  • News and articles
  • Updates about you and your network
  • Updates from your groups

Not interested in your connections’ birthdays? Turn it off. Want to know if your connections are having work anniversaries? Keep the notifications on.