An effective strategy on LinkedIn must include LinkedIn groups. Business people of all types should participate in groups. There are groups for just about every industry, interest area, alma mater and more.
Making groups work for you takes a strategic approach. Here are common mistakes to avoid.
Mistake #1: Lurking
Data shows that many LinkedIn users watch conversations but do not participate. Groups with thousands of members often see just a handful posting and commenting. The rest don’t do anything visible. They lurk.
Joining a group isn’t enough. You need to participate to really get value. Post content and comments that will get your name seen. Add to the group so members know the value you bring.
Mistake #2: One-Way
Many people use groups as a way to publish content. They share posts and then they leave. They don’t watch for comments and react to them. They don’t comment on others’ posts.
Give and take is required to be effective in groups. Make sure you are seen as actively engaged with your content as well as content posted by others.
Mistake #3 Impatience
Don’t cut and run too quickly. It can take months for your posts to get reactions and for people to respond to your comments. This is partly because most LinkedIn users aren’t on the platform daily and partly because it can take time for groups to warm up to new members.
Just like Facebook groups, LinkedIn groups are communities, some of which are tightly knit. It takes time to cultivate the trust that leads to worthwhile connections.
Stick to your strategy of making relevant posts and offering helpful comments. Connect with members outside the group to reinforce your interest in being part of the community.
Participating in LinkedIn groups takes time and effort. But the result can be meaningful connections that can help you reach your business and professional goals.