Groups Getting Renewed Focus at LinkedIn

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Groups have been part of LinkedIn for a while. Their prominence on the platform was decreased a while ago when they were sidelined in favor of other services.

Now, LinkedIn plans to reintegrate groups into the main website and mobile app. The changes are expected to roll out by the end of the month.

What LinkedIn Group Changes Mean to You

  • Access will return to the main site (Currently you have to click the ‘work’ tab in the top right of the webpage and then find the link for groups)
  • Group activity will be added to the LinkedIn main feed
  • Group members will be able to edit comments
  • More capability to post video

Changes for Group Managers

Group managers will now be able to manage groups on mobile devices.

However, there is a lot of concern about another aspect of the change. LinkedIn has said that moderation queues will be temporarily disabled. This could open groups up to more spam and off-topic posts.

LinkedIn promises that improved moderation will be available a few months after the change.

Group announcements will be removed.

Short Term Pain, Long-Term Gain?

All these changes are sure to give group members and managers a few headaches. We all get in a groove with social and change can disrupt that. However, bringing groups back as a core part of LinkedIn is sure to be a benefit.