Create Social Media Content that Connects

Social media content is not just words. It is an effort to reach out to and connect with your target audience.  Here are some ideas to create social media posts that’ll get your audience talking to you.

Know Your Goal

Every post should have a goal. Is the goal to create awareness? Are you trying to connect with your audience? Do you want them to take a specific action after reading your post?

Speak to Their Needs

Put yourself in your audience’s shoes. Before you write, answer the following questions:

  1. Would my audience find this interesting?
  2. Why would my audience care?
  3. Would they have something to say in reaction?

Encourage Reactions

Write your posts in a way that encourages conversation. Ask open-ended questions. Invite opinions. Post a poll with options so that people can interact with just a click.

Be Meaningful

A good way to connect with your audience is to  offer content that helps them and addresses a need. Give your audience information, make them smile, or share some inspiration. They are likely to comment when your content hits home.

Also create meaning by being true to your brand. To stand out, you need to be yourself and reflect your brand personality.