I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad!
Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.
First, be sure your content is great. Great content is:
- Pleasant to consume
Then, make sure you share it widely. Share your content:
- On your website/blog
- On your social media channels
- In relevant social groups
- On LinkedIn as an article
- In your newsletter
- On industry websites/blogs
You may have more options with vendors and partners. Explore them all! Everyone needs content. Let your content work for you by sharing widely.
Keeping a catalog of your content can be very helpful with this effort. Get the most mileage by spacing out your use of each piece of content over time. Even a space of two weeks will make content fresh in the eyes of readers.