I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad!

Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.

First, be sure your content is great. Great content is:

• Relevant
• Informative
• Entertaining
• Pleasant to consume

Then, make sure you share it widely. Share your content:

• On your website/blog
• On your social media channels
• In relevant social groups
• On LinkedIn as an article
• In your newsletter
• On industry websites/blogs

You may have more options with vendors and partners. Explore them all! Everyone needs content. Let your content work for you by sharing widely.

Keeping a catalog of your content can be very helpful with this effort. Get the most mileage by spacing out your use of each piece of content over time. Even a space of two weeks will make content fresh in the eyes of readers.