Think Mobile When Creating Facebook Video

Your digital marketing should include video. Period.

Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type.

Here are key things to think about as you create video.

1. Design your video for mobile.

According to eMarketer, more than 75% of worldwide video viewing happens on mobile devices. So, think mobile as you create your video.

Make sure the video is equally effective whether people view it with sound on or off. Use square or vertical ratio, because it fits with how most people hold their mobile devices. Make sure that a strong brand message and identity features early in the video.

Facebook research has found:

  • Ads created for mobile first stand out on Facebook and Instagram and perform better across a range of different metrics.
  • Having the brand present in the first seconds of the video ad increases recall.
  • There’s no formula for creativity, but creative video has the best impact.

2. Tie your video to measurable business goals.

Setting a goal to get views doesn’t measure success. Measuring duration alone doesn’t account for the fact that mobile video consumption is often fast, frequent and on the go. You need to define measures that consider how well your video campaigns meet brand and sales goals.

Email Marketing: How To Do It the Right Way

Guest post by Josh Wardini, Community Manager

Social media has witnessed a massive increase in its use over the past few years. In the wake of this, one might find it a little surprising that email marketing is still pretty much potent and used among the digital marketers and businesses.

This marketing channel remains the most dominant advertising method for both B2B and B2C marketers. Being cost-effective, professionals even plan to increase their budgets intended for email marketing. That said, if you own a business, it’s now or never to jump on this bandwagon.

How do you start? Successful email campaign will be carefully planned and executed by following certain tips and tricks. Bombing your customers with random promotional messages will quickly turn into spam, and your address will get blacklisted.

Here are a few quick tips to build a successful email marketing strategy.

  • Personalize messages – This won’t require too much effort on your side and customers will love it. After all, we are certain you also prefer seeing “Dear John” instead of “Dear user” in promotional emails sent to your personal email address.
  • Segment your mailing lists – Sending one message to all subscribers will definitely lead to a failure. Instead, segment them into separate lists according to relevant criteria, and then adjust email content accordingly.
  • Add buttons and call-to-actions – This is another simple step that has proven to be very successful. Studies show that adding a call-to-action button could lead to 371% of increased clicks and 1,617% of increased sales.
  • Add videos – You probably already know that customers prefer watching a video over reading text. So, adding one in your emails could increase sales rates by whopping 64%. Also, adding videos to your email can increase click rates by 300%.

For other useful tips, tricks, and stats that will help you build a perfect email campaign, check out the infographic below.

Americans Use YouTube – a Lot!

Did you know that 73% of Americans report that they use YouTube? Pew Internet gathered that statistic and then did further research to find out exactly what people do on YouTube.

A Pew analysis of videos suggested by YouTube’s recommendation engine, finds that users are directed toward progressively longer and more popular content.

  • About half of YouTube users say the platform is very important for helping them figure out how to do things they’ve never done before.
  • One-in-five YouTube users (13% of the total US adult population!) say it is very important for helping them understand events that are happening in the world.
  • 81% of all parents with children age 11 or younger say they never let their child watch videos on YouTube.

The site’s recommendations play an important part in users’ watching habits. “Up next” videos are selected by the site’s algorithm and appear alongside or below the video viewers are currently watching. A whopping 81% of YouTube users say they at least occasionally watch the videos suggested by the platform’s recommendation algorithm.

As with other online algorithms, just how it works is not stated publicly. Assume that how you tag your video plays a role in how it comes up in the “up next” section.

The Pew study is a must read if you spend any time posting videos to YouTube.