To connect with your audience you need to be real online. A Sprout Social report shows that people value honesty from businesses and brands online.
- 86% of surveyed consumers think transparency from businesses is more important than ever.
- Only 15% of respondents think brands are currently “very transparent” on social media.
- 53% said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor.
Transparency means taking a people-based approach to your social strategies. Put a human face on your brand. Give it genuine personality.
Don’t expect immediate results – Trust is built over time. The more consistent you are in your brand personality the better.