Americans Use YouTube – a Lot!

Did you know that 73% of Americans report that they use YouTube? Pew Internet gathered that statistic and then did further research to find out exactly what people do on YouTube.

A Pew analysis of videos suggested by YouTube’s recommendation engine, finds that users are directed toward progressively longer and more popular content.

  • About half of YouTube users say the platform is very important for helping them figure out how to do things they’ve never done before.
  • One-in-five YouTube users (13% of the total US adult population!) say it is very important for helping them understand events that are happening in the world.
  • 81% of all parents with children age 11 or younger say they never let their child watch videos on YouTube.

The site’s recommendations play an important part in users’ watching habits. “Up next” videos are selected by the site’s algorithm and appear alongside or below the video viewers are currently watching. A whopping 81% of YouTube users say they at least occasionally watch the videos suggested by the platform’s recommendation algorithm.

As with other online algorithms, just how it works is not stated publicly. Assume that how you tag your video plays a role in how it comes up in the “up next” section.

The Pew study is a must read if you spend any time posting videos to YouTube.

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