Email Marketing: How To Do It the Right Way

Guest post by Josh Wardini, Community Manager

Social media has witnessed a massive increase in its use over the past few years. In the wake of this, one might find it a little surprising that email marketing is still pretty much potent and used among the digital marketers and businesses.

This marketing channel remains the most dominant advertising method for both B2B and B2C marketers. Being cost-effective, professionals even plan to increase their budgets intended for email marketing. That said, if you own a business, it’s now or never to jump on this bandwagon.

How do you start? Successful email campaign will be carefully planned and executed by following certain tips and tricks. Bombing your customers with random promotional messages will quickly turn into spam, and your address will get blacklisted.

Here are a few quick tips to build a successful email marketing strategy.

  • Personalize messages – This won’t require too much effort on your side and customers will love it. After all, we are certain you also prefer seeing “Dear John” instead of “Dear user” in promotional emails sent to your personal email address.
  • Segment your mailing lists – Sending one message to all subscribers will definitely lead to a failure. Instead, segment them into separate lists according to relevant criteria, and then adjust email content accordingly.
  • Add buttons and call-to-actions – This is another simple step that has proven to be very successful. Studies show that adding a call-to-action button could lead to 371% of increased clicks and 1,617% of increased sales.
  • Add videos – You probably already know that customers prefer watching a video over reading text. So, adding one in your emails could increase sales rates by whopping 64%. Also, adding videos to your email can increase click rates by 300%.

For other useful tips, tricks, and stats that will help you build a perfect email campaign, check out the infographic below.