Build Your LinkedIn Presence with Content

Having a LinkedIn profile is not enough. You need to share content on LinkedIn to establish a meaningful presence. Here are some tips to get more views on your LinkedIn posts.

Focus on Status Updates

LinkedIn status updates get good reach on the platform. Often, these short posts get more attention than longer LinkedIn Pulse articles. If you write a longer article, create an all-text, shortened version and post it as a LinkedIn update along with the link to the article.

Put Links in the Comments

LinkedIn’s algorithm is believed to demote any post with link, in an effort to keep people on LinkedIn rather than link them elsewhere. A workaround is to put the link into the comments. Tell your readers about it so they can go to your comment if they want to check out the full article.

We all can read news in many places. What makes your posts valuable is your unique take on the topic. Offer your views.

Offer Something of Value

Offering something for free can get a lot of traction. To work, you need to know what free items your network will find useful.

Be You

It is okay to share a personal experience that you can relate to your professional life. The more human you are on LinkedIn, the more people will value the connection.

3 Tips to Focus on Content Quality

Digital marketing requires that you produce a stream of content. It’s easy to get focused on cranking it out and lose sight of the real goal: meaningful content that will connect you with your target audience. Here are three tips to keep you focused on quality over quantity.

Work from a Plan

Every piece of content you create should be part of a larger plan. Define your business and marketing goals. Map out the things you are going to do to reach those goals.

Next, think about the content that will get you there. Match your content format and distribution channels with your business needs.

Know Your Target

The better you understand the target for your content, the more effective you can make it. You need to really understand who cares about your content. You need to know their needs and motivators.

Content that doesn’t speak directly to the target audience is not likely to get their attention. Combine your motivator with something your audience needs, and now you have a greater chance of success.

Publish in the Right Places

You don’t need to share content everywhere. And, you definitely do not need to produce content just because it is working for others on a channel.

Publish where your audience is. Getting lots of pins on Pinterest is meaningless unless those pins are reaching your target.

Your goal is not to be everything to everyone. Your business and marketing goals are more specific and will lead you to the right places to share your content.

Why the Google My Business App Matters to You

Our customers are increasingly online, and now we do more of our marketing and communication work right from our phones. As we head into 2019, I predict the Google My Business app will become an increasingly valuable asset to businesses.

The Google My Business app lets businesses create and maintain Google My Business profiles that appear on Maps and mobile search results. Businesses can respond to reviews, send and receive messages from customers, and see who’s following them. The app also allows for photo uploads, offers, and creating events.

The app has built-in analytics too. Many industry experts predict it will become a core digital marketing tool among small businesses.