Facebook is always changing. In 2018, the limits placed on organic reach of business pages got all the attention. It’s time to consider some things that will impact what you do in 2019.
- Facebook Page Recommendations: Facebook Page Reviews have been updated to Recommendations.
- Redesigned Pages on Mobile: Facebook business Pages have been redesigned on mobile, making them easier to navigate.
- More Ad Targeting Options: Facebook will now help you identify and target people similar to your customers based on online and offline behaviors.
- Facebook Stories Ads: Ads have been added to the Facebook Stories option.
- More Video Metrics: Facebook recently updated its video ad metrics in order to help advertisers measure video engagement and optimize videos based on those behaviors.
- Video Creation Kit: Speaking of video, Facebook recently launched a new Video Creation Kit which enables you to turn your existing photo assets into mobile-optimized videos. Templates include text options also.