Our customers are increasingly online, and now we do more of our marketing and communication work right from our phones. As we head into 2019, I predict the Google My Business app with become an increasingly valuable asset to businesses.

The Google My Business app lets businesses create and maintain Google My Business profiles that appear on Maps and mobile search results. Businesses can respond to reviews, send and receive messages from customers, and see who’s following them. The app also allows for photo uploads, offers, and creating events.

The app has built-in analytics, too. Many industry experts predict it will become a core digital marketing tool among small businesses.