Digital marketing requires that you produce a stream of content. It’s easy to get focused on cranking it out and lose sight of the real goal: meaningful content that will connect you with your target audience. Here are three tips to keep you focused on quality over quantity.
Work from a Plan
Every piece of content you create should be part of a larger plan. Define your business and marketing goals. Map out the things you are going to do to reach those goals.
Next, think about the content that will get you there. Match your content format and distribution channels with your business needs.
Know Your Target
The better you understand the target for your content, the more effective you can make it. You need to really understand who cares about your content. You need to know their needs and motivators.
Content that doesn’t speak directly to the target audience is not likely to get their attention. Combine your motivator with something your audience needs, and now you have a greater chance of success.
Publish in the Right Places
You don’t need to share content everywhere. And, you definitely do not need to produce content just because it is working for others on a channel.
Publish where your audience is. Getting lots of pins on Pinterest is meaningless unless those pins are reaching your target.
Your goal is not to be everything to everyone. Your business and marketing goals are more specific and will lead you to the right places to share your content.