Build Your LinkedIn Presence with Content

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Having a LinkedIn profile is not enough. You need to share content on LinkedIn to establish a meaningful presence. Here are some tips to get more views on your LinkedIn posts.

Focus on Status Updates

LinkedIn status updates get good reach on the platform. Often, these short posts get more attention than longer LinkedIn Pulse articles. If you write a longer article, create an all-text, shortened version and post it as a LinkedIn update along with the link to the article.

Put Links in the Comments

LinkedIn’s algorithm is believed to demote any post with link, in an effort to keep people on LinkedIn rather than link them elsewhere. A workaround is to put the link into the comments. Tell your readers about it so they can go to your comment if they want to check out the full article.

We all can read news in many places. What makes your posts valuable is your unique take on the topic. Offer your views.

Offer Something of Value

Offering something for free can get a lot of traction. To work, you need to know what free items your network will find useful.

Be You

It is okay to share a personal experience that you can relate to your professional life. The more human you are on LinkedIn, the more people will value the connection.