Holidays, remembrances and other annual events can be a great foundation for timely social media content.
Holidays are easy enough to spot on the calendar, but events can be more of a challenge. Twitter can help.
Twitter offers a rundown of 2019 events in a calendar. It can be a great source for content inspiration and editorial calendar planning.
The calendar lists the events to be aware of, along with tweet volume stats based on the previous year. This can help provide more context as to what the actual discussion levels will be, better guiding your approach.