Tips for Great Grassroots Video

Most social platforms support video. Many allow you to “go live” with video. Other allow you to upload or link something you have recorded. Either way, video is a great option for your digital marketing, because live videos get attention.

Not every video is eye-worthy. Here are some things to consider as you prepare for your live (or recorded) video.

Research for models.

Before you jump in, take a look at what others have done. Watch a few live videos and decide what you like and what works well. Your competitors and other brands that target the same or similar audiences can be a great source of inspiration.

Have a message that your audience cares about.

Your live videos must add value to your audience. Know what your intention for the video is and what you want your audience to get from it. This will help focus what you say and do on the video.

Have a plan.

Have an outline of what you will share, talk about or demonstrate in your video. Plan for visuals and props. Decide who will be part of the video and make sure everyone has an outline to follow.

With an outline, you’ll feel more comfortable about what’s coming next, enabling you to concentrate on simply following the defined steps.

Tell a story.

Make sure you tell a story with a beginning, middle and end. Stories are most likely to capture attention. The format also helps everyone to understand your message.

Timely Content Ideas

Holidays, remembrances and other annual events can be a great foundation for timely social media content.

Holidays are easy enough to spot on the calendar, but events can be more of a challenge. Twitter can help.

Twitter offers a rundown of 2019 events in a calendar. It can be a great source for content inspiration and editorial calendar planning.

The calendar lists the events to be aware of, along with tweet volume stats based on the previous year. This can help provide more context as to what the actual discussion levels will be, better guiding your approach.

Get Found Online

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. When people search for the product or service you offer will they find you?

Every business needs to take an intentional approach to search engine optimization (SEO) to make sure they are seen online.  Organize your valuable information in a way that makes it easy for search engines to find and you will earn higher rankings. This means more visitors to your website.

Start with research.

Understand all that you can about your business: your goals, your products and services, your differentiators, your competitors and more. Understand what people are looking for and how you fit in.

Identify your keywords.

What words, terms, and phrases are people searching today that should lead them to you? You need to know your keywords so you can structure your online presence to use them.

Make your web pages search-friendly.

Structure your website and key pages for SEO. Search engines take clues from page titles, heads and subheads, image tags, content, and link text. Make sure all of these make your value clear.

Remove any blockers.

Search crawlers get hung up when sites aren’t set up properly. Google Search Console and Google webmaster guidelines will let you know if you have any technical issues. They will also guide you on how to fix them.

Stick with it.

Search engine optimization is never done. Your SEO will be influenced by changes in search algorithms, user search behavior, competition and more. For example, the trend toward more searches being done on mobile devices has led Google to add mobile-friendly factors to search rank.

Regularly revisit your SEO set up. Recheck keywords. Read up on any changes in Google’s approach.

Get help.

Kurtz Digital Strategy offers SEO Tune Up services to get you on the right track with SEO and keep you there. We can take the actions and monitor the data to ensure your online presence is keeping you in good keeping with search engines.