Google My Business is designed to help local businesses connect with local customers. Any business with a local service area – brick and mortar or virtual – should be investing time in optimizing a Google My Business presence.
To help, there is a Google My Business app. It has tools to help businesses add to their Google profiles. You can manage what searchers see and make sure your business is properly showcased across Google’s suite of apps.
One tool is the post tool. The Post button in the app allows you to upload a photo, create an offer or event and add it to your Google My Business Profile. Posts help you to get views and have a timely call to action as part of your listing.
The app Profile tab allows you to edit the business details that appear in Google Search and Google Maps.
A Customers tab lists all the people who’ve sought to connect with your business via Google tools. You can respond to customer reviews and post offers.
There is also valuable data. Presented in a similar style to Google Analytics, the data on the front page shows you exactly how your listing is performing on Google.