Try This to Increase Your LinkedIn Post Views

Building your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence.

To be effective on LinkedIn, you need to provide content of value, engage with your network, and reach the right people through your posts.

Get More Post Views

As with all social platforms, LinkedIn wants its members to stay on the platform and engage there. Its algorithms favor certain content types over the others. Understanding what is favored is important to your success.

If you want to maximize your LinkedIn post reach, post text-based content without links. Crazy, but true. You don’t want to link your posts to anything.

While you don’t want to have links, you do want to cover these favored elements:

  • Use a LinkedIn hashtag
  • Provide information that is targeted at your intended audience
  • Share stories on topics that your network cares about

Pair Articles with Status Posts

LinkedIn articles give you a chance to create content that your connections value. Articles that fall into your area of expertise and that do not have links have the greatest chance of success.

But you can’t simply publish articles. You need to do more to make sure that content gets seen.

To help boost the reach of your LinkedIn article, create an all-text, shortened version and post it as a status update on your profile.

Next, make a comment on your post (yes, your own post) and include the link to the article in that comment. LinkedIn’s algorithm demotes posts with links, so put the link into the comments.

Your reach numbers are just the first step. You also need to engage with readers, particularly those who provide feedback through likes, comments or shares. Be sure to engage with everyone who acts on your content in any way.

Online Audience Is Stable But Demanding

The percentage of Americans who go online, use social media, or own key devices has remained stable the past two years, according to Pew Research Center data.

  • The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the shares who said so in 2016.
  • The share who say they have broadband internet service at home currently stands at 65% – nearly identical to the 67% who said this in a survey conducted in summer 2015.
  • There has actually been a small dip in the overall numbers of computer owners over the last two years – from 78% in 2016 to 73% today.

For marketers, the online audience has arrived. Growth will not come from increased volume of potential connections, it will come from strategic efforts to engage with people who are already online.

What do they want? Authentic, personalized engagement with you. According to recent research from Slackla, audiences crave authenticity online. They are also looking for personalized experiences.

Brands that are able to tap into these needs will succeed in capturing the attention of people who are online and waiting.

Ask Users to Learn if Your Website Works

You want your website to offer a good user experience. Does it? You need to get feedback and data from actual users to get the answer.

To create a good experience, you need to be sure you have the basics covered:

  • Fast to load
  • Mobile-friendly
  • Easy to read
  • Visually compelling
  • Working navigation
  • Links that connect related information
  • Clear and easy calls to action

These basic elements should result in a site that meets user expectations. But, to refine your site to one that creates a great experience, you need to get feedback from the people who use it.

How do you get feedback?

  • Survey visitors. Ask people to complete a short survey at the website. Many sites ask just one question to make it easy for users to give feedback. Have preset response options like “yes” and “no” and also room for comments.
  • Add a feedback link to your footer. Sometimes, all you have to do is ask. Having a feedback link on every page lets users know you want their comments. This can lead to a comment form or connect to an email address.
  • Analyze your metrics. Be sure to monitor your web analytics. What are the most popular pages? Where do people leave the site? How much time do they spend on the site? Look for insights into what users are interacting with and what’s falling short.
  • Set up a test. You can also take the step to invite users to help you test the site. You can use a testing tool or just ask people to complete a simple task and provide feedback.

No matter how you get feedback, be sure to thank the people that take time to provide their thoughts. Positive or negative, all feedback is valuable to ensure your website is working as you want it to.

And, certainly, be sure you act on the input you get. You may think that people are not paying attention or are missing what is obvious, but failing to act to fix issues identified is a huge missed opportunity. Make sure you are open to all ideas that help make your website a great tool for your business.