LinkedIn has added features to company pages. If you haven’t spent time optimizing your page recently, you may be missing opportunities.
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Company page posting and management functionalities are now fully integrated with the LinkedIn mobile app.
You can now associate your company page with hashtags. This makes it easier to connect with relevant conversations.
Hashtags also fuel content suggestions of topics and content with your target audience.
Documents cannot be shared in updates on pages. You can share your latest presentation, white paper or marketing material direct on your LinkedIn company page.
You can now respond to and re-share any posts where your company page is mentioned. Often, what others have to say about you has more impact than what you say about yourself. So, highlighting this content is a huge plus.