Tips to Get the Most from LinkedIn Company Pages

LinkedIn has added features to company pages. If you haven’t spent time optimizing your page recently, you may be missing opportunities.

Use the App

Company page posting and management functionalities are now  fully integrated with the LinkedIn mobile app.

Use Hashtags

You can now associate your company page with hashtags. This makes it easier to connect with relevant conversations.

Hashtags also fuel content suggestions of topics and content with your target audience.

Share Documents

Documents can not be shared in updates on pages. You can share your latest presentation, white paper or marketing material  direct on your LinkedIn company page.

Share Posts

You can now respond to and re-share any posts where your company page is mentioned. Often, what others have to say about you has more impact than what you say about yourself. So, highlighting this content is a huge plus.